About Elasto

🐟 The Elasto Story

Elasto was born from a champion’s obsession with perfection.

It started with Harry Bignell, a fiercely talented angler who rose to national fame after winning Fish’O’Mania — one of the UK’s most prestigious angling tournaments. But Harry wasn’t content with just winning. Like all elite competitors, he wanted better gear — specifically, a superior elastic that could handle pressure, deliver consistency, and offer the edge serious anglers need on match day.

Frustrated by what was available on the market, Harry went to town.

He began testing, tweaking, and refining elastics with a clear goal: to create the perfect product for serious match anglers. Over time, he pulled together a small, focused team equally obsessed with performance and precision. Development took time — and rightly so. We weren’t interested in rushing something out. We were focused on getting it right.

After years of prototyping and real-world testing, Elasto is now ready — and it’s already being used by some of the UK’s best anglers.

This isn’t just another elastic. This is a product built on passion, championship experience, and technical excellence. It’s designed by winners, for winners.

Now, we’re bringing Elasto to market — and we can’t wait for you to feel the difference.